Mitch is an entrepreneur and operator with deep experience in digital marketing. He co-founded Group SJR, the first pure-play content marketing agency (acquired by WPP in 2013). Mitch now leads Red Krypton, a consultancy helping DTC brands acquire and keep the right customers to grow and scale both rapidly and sustainably.
Movie or TV Show:
Lucky Jim by Kingsley Amis
“If it doesn’t sell, it isn’t creative” – David Ogilvy